Scaling a Local Baker

through Brand, Digital & Social Growth

We helped Pound Cake Experts modernize its brand, build a powerful digital presence, and transform social media into a revenue-driving growth channel.

The Challenge

Pound Cake Experts had a loyal customer base &exceptional product offerings but needed a stronger digital foundation to scale growth and increase visibility.

  • Outdated brand identity

  • Limited digital presence

  • No social media audience

  • Need to increase event visibility and sales at State Fair of Texas

Our Solution

BRAND TRANSFORMATION: Refreshed logo, visuals, and messaging to reflect the heart of the brand.

WEBSITE REDESIGN: Built a modern, mobile-friendly site that showcases flavors and story.

SOCIAL MEDIA GROWTH: TikTak-first strategy with engaging content and consistent posting.

TIKTOK LIVE STRATEGY: Leveraged TikTok Lives as a primary channel for connection and sales.

SALES & EVENT STRATEGY: Amplified presence at the State Fair of Texas and improved sales

The Result

$132k 19k+

GROSS REVENUE GENERATED: Generated $132K in gross revenue during the 24-day State Fair of Texas. Finished in the top 55% of single-stand vendors at the State Fair of Texas.

19k+

TIKTOK FOLLOWERS: 0 to 19k+

AUDIENCE GROWTH From 0-19k+ Followers

Brand & Website Transformation

A modern, mobilefriendly website that showcases products, tells the story, and drives sales.

Social Growth & Engagement

Grew TikTok from 0 to 19K+ followers through resultsdriven content, community engagement, and live shopping experiences

Brand Visibility

Expanded brand visibility through media appearances, event activations, and community engagement, driving increased awareness and sales.