Otofonix:
Transforming Walmart Marketplace into a Scalable Revenue Channel
Otofonix had established a presence on Walmart Marketplace but was experiencing stagnant year-over-year sales — below $100,000 annually — limiting the brand's ability to scale. Adoskope developed a comprehensive performance marketing strategy to unlock profitable, measurable growth.
The Strategy
Adoskope built a full-funnel Walmart Connect advertising program from the ground up — engineered for efficiency an
• Developed and managed Walmart Connect PPC
campaigns targeting high-intent hearing aid searches
• Optimized keyword strategy to maximize product
discoverability
• Continuously refined bids and campaign structure to
reduce waste
• Scaled ad investment while maintaining profitable
acquisition costs
4.08x
Return on Ad Spend
Efficient ROAS maintained even as advertising investment scaled
2.3M+
Marketplace Impressions
Reached high-intent hearing aid shoppers across Walmart Marketplace
$260.6K
Incremental Walmart Revenue
Generated through targeted advertising and continuous campaign optimization
The Business Impact
Adoskope transformed Walmart Advertising into a scalable growth engine for Otofonix. Through disciplined campaign management and ongoing optimization, the brand achieved a stronger competitive position and a sustainable foundation for continued ecommerce growth — generating over $260,000 in incremental revenue with a 4.08x ROAS.
Marketplace leadership isn't achieved by spending more — it's earned through smarter strategy, continuous optimization, and disciplined execution.