Let’s Spark Friendship
PROJECT OVERVIEW
In celebration of America's 250th Anniversary, the U.S. Embassy Tokyo partnered with Adoskope to develop and execute a communications campaign that introduces America250 to audiences across Japan while reinforcing the enduring partnership between the United States and Japan. Through premium digital out-of-home placements in Tokyo and Osaka, the campaign delivers a unified message of friendship, innovation, and opportunity to millions of people in high-impact environments.
OUR APPROACH
PARTNERSHIPS
Secured partnerships with top media owners across Tokyo and Osaka.
EXECUTION
Managed implementation, monitoring, and quality assurance daily.
OPTIMIZATION
Resolved technical issues in real time and maximized delivery throughout the campaign. visibility and key audiences
STRATEGY
Developed a media strategy focused on premium visibility and key audiences.
PREMIUM DOOH PLACEMENTS
SHIBUYA
High-traffic intersection and iconic digital screens.
ROPPONG
Premium screens in one of Tokyo's top business districts.
DOTONBORI
High-impact visibility in Osaka's premier entertainment and shopping district.
17M +
19
Total Facings
SHIBUYA, ROPPONGI, DOTONBORI (OSAKA) KEY MARKETS
COMMERCE, INDUSTRY LEADERS & GOVERNMENT TARGET AUDIENCES